Making the Meter Move: Developing an Institutional Philosophy about Corporate Giving

[[{"type":"media","view_mode":"media_large","fid":"104","attributes":{"class":"media-image alignright size-full wp-image-727","typeof":"foaf:Image","style":"","width":"156","height":"224","title":"MakingTheMeterMove","alt":""}}]]MANY’s newest addition to its lineup of publications on professional practice provides loads of practical advice about the world of corporate philanthropy at the turn of the 21st century. Gone are the days of the truly philanthropic business contribution. In its place is marketing money, which is strategically spent to give the donor high visibility and hopefully greater market share. Each essay delves into the intricate interface of corporate support for arts and culture and offers advice, quick tips, ethical practice, and models. You’ll want to share this publication with your board and fundraising volunteers. Table of Contents

  • Introduction: The Current State and Future Direction of Corporate Support of the Arts in America
  • Gary P. Steuer, President & CEO, Arts & Business Council Inc.
  • It’s Not About Art: Two Directors Contemplate the Museum-Corporate Relationship
  • An interview by Joan H. Baldwin with Michael Botwinick, Director of the Hudson River Museum and Willis “Buzz” Hartshorn, Director of the International Center of Photography
  • Building a Corporate Giving Program: A Case Study
  • Jackie Day, President, Long Island Museum
  • Guidelines for Museums on Developing and Managing Business Support
  • American Association of Museums
  • Resources

27 pp, paperback

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