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Digital Marketing Assistant

  • July 20, 2021 5:26 PM
    Message # 10764264

    July 20th 2021
    Digital Marketing Assistant
    Magazzino Italian Art
    Cold Spring, NY/New York City

    Located in Cold Spring, New York, Magazzino Italian Art is a museum and research center dedicated to advancing scholarship and public appreciation of postwar and contemporary Italian art in the United States. The nonprofit museum serves as an advocate for Italian artists as it celebrates the range of their creative practices from Arte Povera to the present. Through its curatorial, scholarly, and public initiatives, Magazzino explores the impact and enduring resonances of Italian art on a global leve. 

    The Digital Marketing Assistant will play a key role in supporting the Head of Communications and Publications, as well as the Director, helping to shape the marketing & digital strategy across all of Magazzino’s online platforms in order to contribute to cultivating and engaging followers and guests. 

    This position is based out of Magazzino's NYC midtown office with occasional travel required, as needed, to our Cold Spring, NY museum and research center.

    The Digital Marketing Assistant reports directly to both the Head of Communications and Publications and also the Director.



    • Work together with the Head of Communications and Publications, Director, as well as our PR teams to create and execute the digital media strategy for Magazzino’s website, social media platforms (Instagram, Facebook, LinkedIn, Twitter), and e-newsletter to communicate seasonal activities, deepen the engagement of existing followers/visitors, and grow new followers; 

    • Create content required for digital efforts including writing, art and photography selection, following the lead of the supervisors on all visual and design needs; 

    • Manage the e-newsletter; 

    • Create and oversee the building of an annual social media content calendar, and the creation and timely roll-out of all social content;

    • Build and maintain knowledge in all facets of the organization, including company history, artists, and programming;

    • Develop digital storytelling across all digital platforms;

    • Ensure all materials meet the highest standards of excellence and comply with Magazzino’s style, message, and goals; 

    • Research and report on latest digital and media communication trends; 

    • Maintain an organized archive of work for future reference; 

    • Assist with other department activities as needed; 

    • Draft content for social media, in addition to researching and providing suggestions for optimal hashtags;

    • Deliver bi-weekly ideas for long-term content and timely content relating to the arts; 

    • Deliver monthly engagement statistics to the team as an indicator for campaign success;

    • Manage and organize digital marketing data for social media platforms and website, creating weekly reports on trends;

    • Assist with tracking of incoming print and web press coverage; post to social media channels as appropriate;

    • Maintain and update mailing lists;

    • Track and archive press coverage;

    • Archive and maintain press clippings and press material in the Press Archive;

    • Update exhibition/event listings on all relevant public platforms.

    Ideal Education, Experience and Competencies: 

    • Bachelor’s degree in Art History, Marketing, and/or Communications required;

    • Minimum of 2+ years’ overseeing digital operations or experience in a similar support role, preferably in the arts;

    • Extensive experience in writing (feature, copy, social), copyediting, and proofreading with ability to compose in own voice, as well as that of Magazzino;

    • Superior attention to detail, a strong work ethic, the ability to set and manage multiple projects, deadline-driven with excellent time-management skills;

    • Excellent verbal communication and interpersonal skills;

    • Proficiency with social media applications & Google Analytics experience; 

    • Strong knowledge of Adobe Suite, Photoshop, Filemaker Pro is a definite bonus;

    • Proven ability to work both independently and cooperatively as part of a team; 

    • A demonstrated interest in art history or the arts is a must;

    • Ability and willingness to work occasional evenings and weekends - must be present for public programs as needed, to assist with visitors, presenters, and/or guests;

    • Competent in executing delegated tasks, communicating progress, and proactively undertaking work;

    • Italian language skills are not required but are a plus;

    • The job is based in New York City but the candidate must be willing to commute to Cold Spring, New York occasionally

    Please send a cover letter and resume to Paula Ciccimarra:

The Museum Association of New York strengthens the capacity of New York State’s cultural community by supporting professional standards and organizational development. We provide advocacy, training, and networking opportunities so that museums and museum professionals may better serve their missions and communities.

Museum Association of New York is a 501 (c) 3 nonprofit organization. 

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