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Social and Digital Content Specialist

  • August 04, 2021 10:35 AM
    Message # 10794078

    Social and Digital Content Specialist

    The Burchfield Penney Art Center in Buffalo, NY is searching for candidates for the newly created position of Social and Digital Content Specialist.

    The Social and Digital Content Specialist is responsible for the Center’s web and social media presence creating and implementing representation in varying online spaces that align with organizational strategy and captured as authentic by the users of the varying social and digital channels we occupy. This includes both explicit marketing and promotion, as well as finding ways to develop a digital brand/voice that authentically and uniquely expresses the Center’s values to engage a wide range of users.

    This position will have a highly public voice and platform, and thus requires top-notch writing and storytelling skills, a passion for connecting the public to art and museum experiences, sound judgement, great attention to detail, and an interest in innovative approaches to connecting with diverse audiences.  Because response times in communication are expected to be quick, the role requires the off-hour monitoring of and response to social channels.

    The Social and Digital Content Specialist works to market the Center and promote exhibitions, public programs and educational efforts, as well as furthers awareness and engagement with the museum’s brand through communications on a range of topics.  This is accomplished via our organizational website (currently being redesigned, with launch scheduled for Fall), a range of social media channels, e-communications with members and the general public, and paid/boosted social and explicit marketing buys aligned with online strategies (including some interface with design and marketing agencies working with the Center).

    The ideal candidate has a bachelor’s Degree, at least 3 years’ experience in content creation and management with proficiency in Adobe Suite; highly accomplished writing skills, and experience or interest in art and art museums. The Burchfield is an equal opportunity employer. For a full position description, visit www.burchfieldpenney.org

    To apply, email a cover letter describing your interest and background and a resume, both in PDF format, to burchfld@buffalostate.edu with the subject line “Social and Digital Content Specialist SEARCH” by September 7, 2021.   No phone calls.  The Burchfield is an equal opportunity employer


The Museum Association of New York strengthens the capacity of New York State’s cultural community by supporting professional standards and organizational development. We provide advocacy, training, and networking opportunities so that museums and museum professionals may better serve their missions and communities.

Museum Association of New York is a 501 (c) 3 nonprofit organization. 

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